We didn't start the fire

Oh wait. Yes we did.

Naming a business is like naming a child, except when you're naming your child you don't have to worry about whether someone's trademarked "Mary" or if www.elliscayton.org has been bought up by some jerkface hacker who spends his days buying domain names on GoDaddy. But after getting burned time after time with our name choices, Kate and I think we've finally hit on one.

World, meet BLAZE Travel Guides.

BLAZE, meet World.

Play nice now.