Your Estimates Suck

So say Jason Fried and David Heinmeier in their bestselling Rework, the anti-guide to starting a company. Anti-guide, you ask? Well, that's the premise of the book. Forget about the rules and orders, timings and deadlines that individuals often associate or implement in the business-starting process. Their version of entrepreneurship can be understood as sort of yogic - while the savvy business-starter cannot be lazy and loll with the flow, it is very important to not force anything either. You have to give your business the time to develop and blossom as it needs. There's no need to wait forever, or until you have that ultimate perfect product to launch. On the other hand, you only get one chance to make a first impression, and there's no need to serve the world with a faulty product or service. All in its time, when it is ready. And whenever you think it might be ready, add about 6 months to that date. Because really, you have no idea how long any of this is going to take.

Blaze has learned a lot about this in the past couple of months. Kate and I find ourselves at that uncomfortable 'tween phase, with a business and a plan, and two months before we can really show the world what that is.

But all in good time. New expected launch date is August 1. Of course, you can take that estimate for what it's worth.